Domains are the web addresses typed into internet browsers when visiting a web site (i.e. www.grayspectrum.com). Domains are similar to physical real estate in that each domain is one-of-a-kind. There is only one grayspectrum.com. In fact, 'dotcom' is the #1 most marketed term in the world, so there really is no comparable alternative. '.Com' is actually a derivative of 'commercial', just as '.org' and '.net' are derivatives of 'organization' and 'network', respectively. These extensions are known as top-level domains and are governed by the ICANN, or the Internet Corporation for Assigned Names & Numbers.
Finding a good domain can be challenging and rewarding. Knowing where to look, who to talk to, what to ask for and what to look out for can all play a part in the search for and acquisition of a good, brandable and memorable domain name. Gray Spectrum can help find the right domain for a web site - one that resonates with customers, optimizes well in search engines and is easy to spell. We're available for consultation to help find the best options on the market.
