Facebook was created as a tool for friends and family to share messages and multimedia (e.g. photos, music, etc.) with one another online. Facebook also offers Fan Pages for businesses, groups and organizations, which are similar to a personal Facebook profile, but offer more robust capabilities, such as the incorporation of custom web elements and applications.
When visitors 'Like' a fan page, they immediately become recipients of future material that the company shares through their fan page. Facebook is a great opportunity to share information with interested parties and keep the line of communication open for an indefinite period of time at no extra cost. As of July, 2011, Facebook has over 750 million users.
Twitter
Imagine if you could get constant, real-time updates from some of the most respected people in your industry and other areas of particular interest to you. Now you can, and that is the underlying power of Twitter.
Like Facebook, Twitter is completely free to use and is a valuable tool to stay in touch with anyone interested in a company. Twitter's ideal setting is on a mobile device such as a cell phone, and allows the account owner to post real-time messages to their followers. These messages are known as tweets. Tweets are limited to 140 characters, so the platform is designed to share brief dispatches of information. The messages are in HTML format, meaning they can include hyperlinks (such as a link to your web site or a blog article that was recently published).
We help our cleints with the stratgeic design of their company's Facebook Fan Page and Twitter profiles, consistent with the rest of their company's brand. We incorporate elements of their web site into their Facebook Fan Page, and create other custom applications that further engage their visitors. We can also cross-integrate social networks with web sites to complete a full circle of connectivity and customer communication. Most importantly, we can develop a strategic plan that will help get the most out of social networking efforts.
