A web site in today's marketplace is about as imperative as a business card. New technologies have connected people in ways that make services and products more accessible, informational and cost-effective than ever before. The web has given real purchasing power to consumers, and understanding how to use these new technologies to connect with people can give a company the edge to excel and endure in this challenging economy. Not understanding them... well, a competitor is just a few clicks away. We generally follow a flexible 8-step process to ensure all of the bases are covered when designing a new web site.
Start with a plan by establishing realistic goals and expectations, identifying target markets, exploring security and scalability issues, and defining a successful outcome for the web site.
Research the target market further, review competitors, and anticipate the required resources and technologies to achieve success.
Outline the content and begin drafting a wire-frame sketch of the new site. This allows us to provide our clients a rough idea of the layout we're considering, and saves time and money in the long run by not having to undo what's already done.
At this stage, we either work with our client to write or optimize the copy (text) for their web site or, if it's ready to go, then we will proceed with designing the first 'look-and-feel' phase of the site.
Once approved, we begin our first complete layout and design of the home page and one supporting page. In most cases, the supporting page will serve as a template framework for the remainder of the site.
Construct the rest of the web site for final review and approval before testing for browser compatability.
Test the web site in all major, modern browsers for consistency, compatability and reliability. Necessary browser fixes are put into place and, hopefully with a big launch party, we go live with the new web site.
Ensure the longetivity and durability of the site. We monitor new technologies, report on our findings and provide ongoing consultation to keep our clients ahead of the game.
All of our web sites are hand-coded and strategically designed to offer cross-browser compatibility and lasting stability. Our code is compiled using some of the latest web standards and validates through the World Wide Web Consortium (W3C).
In a nutshell, building a web site with us is easy. We walk our clients through the process to ensure they understand the steps being taken to design their web site for maximum effectiveness. We offer a variety of services that allow our clients to customize their web design project to suit their specific needs. Knowing where to start can help save time and money.
